Instagram header

Using the new Instagram branding

Instagram updated their brand last week, with the most notable overhaul coming in the way of the logo.

Whilst working on a site this week, I needed to apply a colour to the social icons. There were the usual culprits there; Facebook, Twitter, LinkedIn and then I got to Instagram. What colour do I use? Their logo is a myriad of different swatches and gradients all blended into one.

I went to the usual source to check social media colours on designpieces.com.  However, when getting to THE colour to use for the Intagram icon, even they seemed at a loss.

The new Instagram logo has a pleasing palette of reds, oranges, yellows, blues and violets. Here are the Hex and RGB colors of the new Instagram logo. The most prominent colors of the logo have been extracted using image-analysis tools.

I’m confused. It appears that the Instagram design team spent a  lot of time deciding on a new logo (which I think is nice by the way), yet when it comes to designers and developers using it on a website, there’s no clear direction as to which colours should get used. I guess that most will just randomly pick from the 8 on offer or just resort back to the old blue hex that was used.

I’m certainly not a person who develops brands, but it does seem a little strange to me that there doesn’t appear to be a clear colour to use as per “Facebook Blue” or “Snapchat Yellow”.

If you do happen to care, in this particular instance, and after a solid 3 minutes of searching around, I decided to play it safe and go for the old blue option. Wild. 🙂