What I do
Starting with low fidelity, pencil prototypes, I gently evolve them into digital prototypes so they represent the behaviour of the final product.
Designing and refining interfaces based on the findings of the prototype. Think of this as painting the house and fixing bits that you didn’t spot during the earlier stage.
The work doesn’t stop once the site has launched. I use a variety of tools and techniques to measure user experience and amend products where required to increase metrics.